Winthrop Wealth is a Boston-based wealth management firm led by a multigenerational team. They recently rebranded, prompting the need for new collateral that aligned with their updated identity. Specifically, they were looking for a brochure that communicated who they are, their services/processes, and what makes Winthrop Wealth stand apart from their competitors. This brochure would serve as a conversation starter with prospective, high-net worth clients, so it was important that it look and feel premium and unique.
We landed on a horizontal, six-panel tri-fold brochure with a short cut front panel, with the Winthrop Wealth logo having a raised gloss effect. We produced three different versions of the brochure, each featuring the same copy but with different mountain imagery, aligned with their new branding.
Services
Design
Copywriting
Production