Cassie Farley
Cassie Farley is a marketing and branding aggregate. She has the passion and expertise for data & analytics, consumer insights, cinematography, production, social media, PR, and influencer marketing. Cassie’s industry experience includes: Automotive, Retail, Luxury, Private Equity & VC, Sports, Higher Education, Engineering, Financial Services, Healthcare, Pharma, Tech, Food & Beverage, CPG, and Media & Entertainment. Cassie has been recognized at the Hatch Awards, Media Post Awards, and the International News Media Association Awards. When Cassie is not working she can be found freediving with some of the world’s largest mammals.
CARA RACCIS
A seasoned advertising professional Cara joined 134 in 2022 as Cassie’s partner and hit the ground running immediately. Her intuition paired with an uncanny ability to listen and execute client challenges makes her an asset in any boardroom she enters. Cara’s most recent experience is on large Tech brands, but she also has worked in industries such as Automotive, Healthcare / Medical Device, Pharma, CPG, Financial Services, and Human Resources. Outside of the office, Cara’s skills flow right into her passion for cooking and traveling the world in search of the best food.
Steve Farley
Steve Farley has a strong track record of profitable growth and turnarounds while holding senior roles in many of the world’s most recognizable brands such as Hallmark, Regus, Yankee Candle, Bombay, JCPenney, and Pizza Hut. He has a diverse background in industries such as Retail, Commercial Real Estate, CPG, QSR, and Ad Agencies. His expertise covers all facets of a business model from sourcing to point of sale. His ability to attract, motivate and inspire talent in various consumer industries has enabled him to build a powerful network of people from which to draw. Steve approaches any challenge hands-on with straightforward and honest communication across the board- after all he is from New Jersey. And bottom line, he gets lasting positive results quickly and efficiently. If his last name looks familiar, it is because he is also Cassie’s father.
Sally Reynolds
Sally Reynolds is a highly successful merchant who has an uncanny ability to identify trends and effectively apply them to a retailer’s business. She also has a rare skill of left/right brain thinking which allows her to be creative as well as very analytical in her merchandising efforts. Product development, sourcing, assortment planning, team building are just a few of Sally’s strong attributes. Having spent decades overseas, she is an expert at product sourcing, negotiations and relationship building. Her diversified, successful track record in specialty retail includes Yankee Candle, Wynn Resorts, and Caesars Entertainment.